This course trains window dressing professionals, capable of interpreting the business needs of the client (owner of a commercial establishment) and offer proposals which, from the commercial, artistic and technical points of view strongly, convey the brand values, creating sensations and needs in passers by, culminating in a shopping experience.
The artistic training for shop window designing should be complemented with a good technical preparation (study of materials and their assembly techniques, lighting and other aspects), and with broad business knowledge: brand study, visual communication, purchase process at Point-Of-Sale, organizing and product exposure within an establishment.
The fields of action of these professionals are increasingly wide and diverse. The main areas are: cities’ buildings bases, department stores, museums, etc. and range from the cabinet to the shop-window, from the museum to the setting of a walkway.
Some of their functions are the realization of projects related to commercial design and showcase; conducting or directing assemblies shop windows or in store displays; design of commercial exhibition furniture; design and assembly of promotional stands and corners and exhibition design.
Weekly Hours per Subject | 1º | 2º |
Architecture and its enviroment History | 2 | – |
Window Dressing History | – | 3 |
Drawing and Colour I | 4 | – |
Drawing and Colour II | – | 2 |
Technical Drawing | 4 | – |
Volumetric Expression | 4 | – |
Computer-aided Design | 3 | – |
Computer-aided Design for Window Dressing | – | 2 |
Technology and Construction Systems | 4 | – |
Technology and Construction Systems for Window Dressing | – | 7 |
Projects | 9 | – |
Projects on Window Dressing | – | 12 |
Marketing | – | 3 |
Economy and Entrepreneurship | – | 2 |
Total Hours | 30 | 31 |