This course trains window dressing professionals, capable of interpreting the business needs of the client (owner of a commercial establishment) and offer proposals which, from the commercial, artistic and technical points of view strongly, convey the brand values, creating sensations and needs in passers by, culminating in a shopping experience.
The artistic training for shop window designing should be complemented with a good technical preparation (study of materials and their assembly techniques, lighting and other aspects), and with broad business knowledge: brand study, visual communication, purchase process at Point-Of-Sale, organizing and product exposure within an establishment.
The fields of action of these professionals are increasingly wide and diverse. The main areas are: cities’ buildings bases, department stores, museums, etc. and range from the cabinet to the shop-window, from the museum to the setting of a walkway.
Some of their functions are the realization of projects related to commercial design and showcase; conducting or directing assemblies shop windows or in store displays; design of commercial exhibition furniture; design and assembly of promotional stands and corners and exhibition design.
|Weekly Hours per Subject||1º||2º|
|Architecture and its enviroment History||2||–|
|Window Dressing History||–||3|
|Drawing and Colour I||4||–|
|Drawing and Colour II||–||2|
|Computer-aided Design for Window Dressing||–||2|
|Technology and Construction Systems||4||–|
|Technology and Construction Systems for Window Dressing||–||7|
|Projects on Window Dressing||–||12|
|Economy and Entrepreneurship||–||2|